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Sculley, John; Byre, John A. ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Sculley, John; Byre, John A. Odyssey : Pepsi to Apple . . . A Journey of a Marketing Impresario
New York, NY, U.S.A. HarperTrade 1988 0060915277 / 9780060915278 First Thus Soft Cover Good No Jacket as Issued Business
The edges of the cover are a little rubbed on the corners, the former owner's name is inside the book, otherwise the book is both clean and tight inside. 609 pages including index. 8vo - over 7¾" - 9¾" tall Summary: Pepsi head John Sculley took over computer company Apple at a pivotal moment in the firm's career. This is his story. Odyssey is the chronicle of one of the decade's most dramatic corporate turnarounds -- written by the CEO who transformed a foundering Apple Computer into the country's top marketing powerhouse. John Sculley, at age 38, had been Pepsi-Cola's youngest president when he rewrote the rules of marketing, masterminding the "Pepsi Generation" campaign that toppled Coke from its position as the number-one brand for the first time in history. Compelled by Apple's fabulous success and cofounder Steve Jobs's promise of "a chance to change the world," Sculley turned his back on East Coast corporate orthodoxy and joined the high-risk, gold-rush atmosphere of Silicon Valley. Odyssey re-creates the painful struggles between Sculley and the brilliant Jobs and explains how Sculley managed Apple out of a severe crises. It reveals the story behind those dramatic events and provides a blueprint of business strategy with tutorials on managing creativity, the new loyalty, and spin-out management techniques.
Price:
7.95 USD
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